Field North turns promising opportunities into clear decisions, productive partnerships, and work that gets delivered.
Capabilities
Identify the opportunities worth pursuing and build a practical plan to capture them.
Capabilities include: Positioning, channel priorities, wholesale propositions, and sales materials.
For founders and teams deciding where to focus next.Align buyers and creative specialists, navigate commercial negotiations, and streamline approvals to keep deliverables moving on schedule.
For brands, agencies, and organizations with a project to get out the door.Turnkey Shopify optimization, product-content upgrades, marketing assets, print production, kitting, and fulfillment management.
For businesses that need additional capacity to execute.Have a project in mind?
Discuss a projectSelected clients
Operational growth and commercial scaling for founder-led brands.
Embedded leadership to scale digital infrastructure, manage complex retail channels, and optimize the supply chain—from initial customer proposition to final order delivery.
Field North client · Owned and operated by Amber Senn
End-to-end commercial launch strategy, driving product positioning, direct-to-consumer ecommerce infrastructure, and early-stage capital formation.
Field North client · Amber Senn previously served as co-founder and Chief Revenue Officer
Selected experience
Commercial negotiation, buyer–artist coordination, creative communication, and on-time delivery.
Strategic representation for premium artist IPs across major corporate campaigns. Scope included structuring commercial terms, navigating buyer-artist relations, and managing end-to-end creative development for brands such as Delta, General Mills, and Sun Country.
Engineered a direct licensing agreement with the Minnesota Lottery utilizing existing brand assets. Managed the full commercial lifecycle—spanning scratch-ticket promotions, framed-print merchandise, and turnkey production coordination.
These engagements predate Field North and demonstrate the founder’s experience. They are not presented as current Field North clients.
How we work
Every engagement starts with a defined goal, a clear scope, and a practical path to execution. We lean in to lead isolated projects, embed directly to extend internal teams, or collaborate seamlessly alongside existing agency partners.
When a project requires highly specialized execution, we architect the team and build accountability directly around the scope. One point of contact. Clear ownership. Zero friction.
Founded by Amber Senn, Field North bridges the gap between strict commercial logic and creative execution. The firm draws on a deep career background spanning institutional equity sales and IR, scaling independent startups, and directing high-value creative partnerships. Based in Minneapolis.
Start with the work
Give us the high-level goals, the challenge, and the timeline. We’ll frame the scope and pinpoint exactly where Field North can drive velocity.
Inquiry received
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